UNIVERSAL REWARD PROTOCOL (URP)


Hello to all and welcome to my ICO review . For those of you who don't know me yet, let me introduce myself. My name is Funke and I'm an experienced writer who enjoys what he does very much. I'm here to give you all the information you might need or want about the new platform that provides a unique ecosystem for all retailers to reward their customers for any type of shopping behavior, and for sharing the corresponding Proof-of-Behavior data with the retailer. I plan to make them “easy read, to the point” because what's important to me is that we all comprehend and absorb the information and actually want to be here learning together about something new.
Today, let us all learn and experience together all about UNIVERSAL REWARD PROTOCOL . If you don't know anything about them, don't run away, that's why I'm here, to change that within the next few minutes. Before I begin, I just want to quickly mention that I will be including LINKS so that YOU can do your own research or whatever you feel you need. I feel it's best to have all of the information in one place, in an organised manner, rather than dotted about the page making what you want hard to find or confusing. All these links will be put at the BOTTOM of this page to keep things easy.

Universal Reward Protocol provides a unique ecosystem for all retailers to reward their customers for any type of shopping behavior, and for sharing the corresponding Proof-of-Behavior data with the retailer.
Retailers offer URP tokens as an incentive for shoppers to interact with them along a desired behavior, and use the collected data to tailor personalized offers through which the shoppers redeem their tokens.
PROBLEMS AND OPPORTUNITY
The team behind Universal Reward Protocol identified four main limitation points in the shopping experience based on their experience in the retail industry, both from the retailer and the shopper perspective:
• In an increasingly competitive market, especially since the emergence of pure players, the market share of physical retail is decreasing and a new shopper experience must be created
• Retailers are lagging behind pure players on data collection and usage, even though they have a more frequent and privileged access to customers
• Customers want a more tailored experience, online and offline, while keeping their personal data private and valuable
• Loyalty programs to improve customer experience have not given full satisfaction, neither to retailers nor shoppers
Despite this ongoing decline, physical sales still represent 90% of retail sales1 worldwide. Digital has become part of a household daily routine and most sales now start online (56%). It is part of the human behavior to experience pleasure when getting rewarded, as is outlined in various behavioural research.
The asset that product stores represent can be better leveraged if retailers are able to establish direct customized digital communications with shoppers and enter into a personal relationship with each of them. Shopper experience can be revolutionized and made less of a chore and more of leisure. That’s why Universal Reward Protocol has the potential to disrupt the old-fashioned reward industry.
I am going to get straight to the point of who they are since this is such an important factor, as I like to put it, “The Brains behind UNIVERSAL REWARD PROTOCOL (URP)”. If the team behind the product or service in question haven't the resources or knowledge, then we know the product or service delivered will possibly not have the quality it should have. We need to know two very important things when we look at a new starting up company:
Who are the people/team behind this?
What experience and knowledge do they possess?
Okay, so, because I've already done all the research needed beforehand and thoroughly UNIVERSAL REWARD PROTOCOL (URP). I can very happily confirm that this company has a fabulous team onboard. Here they are:


The asset that product stores represent can be better leveraged if retailers are able to establish direct customized digital communications with shoppers and enter into a personal relationship with each of them. Shopper experience can be revolutionized and made less of a chore and more of leisure. That’s why Universal Reward Protocol has the potential to disrupt the old-fashioned reward industry.
TECHNOLOGY
Distributed Data Storage on a hybrid blockchain architecture.
Shoppers give consent to each data capture to guarantee data transparency. Sensitive receipt data is isolated between retailers, while navigation data is publicly available to all nodes.
Neural Net
All data is fed to our deep-learning layer for further prof iling and analysis, allowing the deployment of custom redemption offers tailored to individual needs.
IoT Sensor
IoT sensors powered by Occi using geolocation technology, already covering more than 100,000 square meters of top retailers space, publish the data securely on the blockchain. They are deployed inside a mesh network to make setup simpler and the data capture more robust.
Universal Reward Protocol (URP) is a new way for retailers and brands to interact directly and transparently with their shoppers, and automatically reward their behavior and data sharing in a personalized, efficient way. The solutions include:
Reward Smart Contract
Each reward operation will be handled by a Reward Smart Contract. Retailers can create new reward campaigns by filling the Reward Smart Contract form. IoT sensors can act as an oracle to certify the transaction.
Universal Digital Wallet
A digital wallet that allows shoppers to query the loyalty network for rewards and redemption contracts at any time, check the balance of their wallet in URP tokens and edit their privacy settings.
Retailers redeem tokens through personalized offers
URP tokens can be exchanged for goods and services, coupons, and improved shopper experience with all retailers in the network. These redemption offers are tailored to match each shopper’s needs and desires using the data they chose to share with the network.
TOKEN AND ICO DETAILS
Token: URP
Platform: Ethereum
Standard: ERC20
Quantity: 600,000,000 URP
Price: 1 URP = 0,1 EUR
Payment: ETH
Soft cap: 5,000,000 EUR
Hard cap: 20,000,000 EUR
PreICO
Quantity: 15,000,000 EUR
Beginning: 08.08.2018
Completion: 08.09.2018
Bonus:
5,000,000 EUR – 25%
10.000.000 EUR-15%
ICO
Quantity: Up to Hard cap
Beginning: 08.09.2018
Completion: 30.09.2018
Bonus: No
URP guarantees data transparency and security.
The data collected through loyalty programs (usually at least the purchase history of the shopper, but often much more information are saved and used without any consent) is not always transparent to the shopper. It is not always clear exactly which type of data is collected, to what end, and who has access to it.
Both transparency and security of personal information are guaranteed by the Distributed Ledger Technology (DLT), inherent to public Blockchain technology. With the logging of each opt-in directly on the blockchain, shoppers can check their consents to different contracts, change their privacy preferences and decide to opt-out at any time. They can also see which Proof-of-behavior data was collected about them, at what time and for which retailer.
I hope you have enjoyed today's review and my company along the way. Thanks for taking the time and will hopefully see you all in the next one.
For more information, please visit:
Website: https://rewardprotocol.com/

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