LETITPLAY – The Audio Layer of The Internet

Hello to all and welcome to my ICO review . For those of you who don't know me yet, let me introduce myself. My name is Funke and I'm an experienced writer who enjoys what he does very much. I'm here to give you all the information you might need or want about the new audio layer of the internet. I plan to make them “easy read, to the point” because what's important to me is that we all comprehend and absorb the information and actually want to be here learning together about something new.

Today, let us all learn and experience together all about LETITPLAY. If you don't know anything about them, don't run away, that's why I'm here, to change that within the next few minutes. Before I begin, I just want to quickly mention that I will be including LINKS so that YOU can do your own research or whatever you feel you need. I feel it's best to have all of the information in one place, in an organised manner, rather than dotted about the page making what you want hard to find or confusing. All these links will be put at the BOTTOM of this page to keep things easy.

We are creating a decentralized ecosystem with attention economy, which allows any news portal, community, blogger or website to create, distribute and commercialize audio version of content. Yet, even content as popular as news is far more likely to be found in text or video form, and audio content on the Internet remains a second-class citizen. The main reason is that production of audio content brings no direct pro ts to the Content Providers, and requires additional investment into its production. LetItPlay provides a solution to this problem. LetitPlay is backed by EOS blockchain technology. Decentralized nature of this solution allows us to implement a genuinely transparent and fair attention economy designed to reward content creators for consumer attention to content, including listens, likes, comments and reposts. Similarly to what Steem has done for text content, LetItPlay will do for audio.

MISSION

LetItPlay prepares the Internet for it’s audio future by creating a decentralized ecosystem with attention economy which allows any news portal, blogger or community to easily create, distribute and monetize audio versions of their content.

SOLUTION

LetitPlay is developed using blockchain technology, thanks to which content authors will be rewarded for the attention of users to the content: listening, reviews, comments and messages. Like Stim and the Voice. This will allow not only to recoup the production of audio content, but also to gain access to a new channel for distribution and monetization of content, to reach a new audience.

LetitPlay within its ecosystem will bring together not only content authors and regular users, but also service providers, those who will help create audio content: speakers, audio editing studios, translators, editors, etc. This means that any news portal or blogger can create audio content not only for yourself, but also with minimal effort, because this will be enough to hire your favorite student and choose the right voice to prepare audio content.

Letitplay ecosystem is created as open as possible, so it can join other developers of specialized applications and services – content distributors. On the LetitPlay block-chain, applications for music, audiobooks, audio guides, etc. can be created. And in the future, after small improvements, LetitPlay will understand the same saving of attention in many other areas: video, games, even.

All payments between members of the ecosystem will be conducted in the local currency Play, in which the authors are rewarded for the attention of users.
I am going to get straight to the point of who they are since this is such an important factor, as I like to put it, “The Brains behind LETITPLAY”. If the team behind the product or service in question haven't the resources or knowledge, then we know the product or service delivered will possibly not have the quality it should have. We need to know two very important things when we look at a new starting up company:
Who are the people/team behind this?

What experience and knowledge do they possess?

Okay, so, because I've already done all the research needed beforehand and thoroughly LETITPLAY I can very happily confirm that this company has a fabulous team onboard. Here they are:

Product Team

Danil Gubaydulin:Product Manager

Vadim Kropotin: Product Manager

Anastasia Sumergenova: Content Manager

Igor Demin: Community Manager

Victor Borodulin: Community Manager

Developers Team

Alexey Tyurnin: iOS Developer

Salavat Gazizov: Full stack Developer

Daria Badanina: Android Developer

Alexey Krayev: Blockchain Developer

Polina Abrosimova: iOS Developer

Design and Marketing Team

Alexander Klimov: UX/UI Designer

Anna Shekhtman: Designer

Anna Osokina: Designer

Alina Ibragimova: Design & Marketing

Advisors

Kevin van der Veer

Petr Asalkhanov

Justin Fondriest (Fuzzy)

Adrien Henni

Lyubov Simonova

Michail Okunev

Michail Nikulin
Features

Automatic aggregation of existing audio content. LetItPlay creating adapters for various content aggregators to import it to LetItPlay automatically. Automatic voicing of news by synthetic voices of text news. Attraction of separate consumer categories with development of news content and popularity statistic. Voicing by live human voices for top mass media.Engagement of bloggers. They generate their own content and attract audience to LetItPlay. LetItPlay will allocate Play tokens from the community development fund to content providers, so that launch an internal economy.

THE CRISIS OF VISUAL PERCEPTION

Visual Perception is exhausted! Youtube and TV, books and blogs, facebook and video games have overtaxed our sight. And yet content grows more and better and we do not have the time to appreciate it.

GOOD OLD AUDIO

On average people have 3 hours per day for audio. How about you?The majority of content can be heard rather than seen without any information loss: news, blogs, books, articles, etc. Let’s say you are driving and ask LetItPlay “Give me a 30-minute digest of the latest news” or “Suggest movies playing this weekend”. LetItplay then compiles a 30-minute playlist based on your request and personal preferences. And your time spent driving is never wasted time.

WHERE TO GET SO MUCH AUDIO?

Less than 1% of information is available as audio: podcasts, audio guides and audiobooks. While the remaining 99% of the Internet is silent: news, blogs, books, articles, etc. Blockchain LetItPlay will solve this problem with the help of the attention economy.

ADVANCED ATTENTION ECONOMY

In LetItPlay we implement attention economy similar to Steem but more complex and balanced to take into account interests of all acting parts in the ecosystem. The basis of attention economy:

Consumer with his attention determines the content value
The valuable content should be rewarded
Consumers are different and their attention has different value

Play and PlayPower

Play

An utility token for payment transactions in the ecosystem

Play tokens will be emitted as a reward to Content Providers according to Consumers listens, likes and shares

PlayPower

Determines user influence in the Ecosystem

It is also a powerful competitive tool to win the Consumers attention

The amount of PlayPower also determines the weight of vote for decisions in decentralized governance

PlayPower function

CONSUMER

PlayPower determines the value of the Consumer attention to content and Ads

SERVICE PROVIDER

PlayPower affects Service-providers rating in marketplace search results

CONTENT DISTRIBUTORS

The reward for Distributor for delivering content to Consumer depends on his PlayPower

CONTENT PROVIDER

The amount of emitted reward depends on PlayPower. High PlayPower increases the probability for content to be recommended to Consumers

ADVERTISER

Advertisers compete with each other for the Consumer attention via PlayPower. Higher PlayPower leads to higher probability of delivering ads to Consumer

DAO

PlayPower determines the weight of vote for decisions in decentralized governance

WORKING MVP

More than 100 Content Providers has already joined to our platform and are creating content for you every day Our web-widgets have been used more than 1 million times More than 2000 audio tracks are added to LetItPlay per month: news, blogs, education, fun and much moreAll of these can be found in our mobile apps for iOS and Android that are already available for download.

BENEFITS

Having consumers, producers and service providers within one ecosystem will drastically change audio content market.

SERVICE PROVIDERS

New freelance opportunities will be created for narrators, editors and translators

Service Providers will get access to global market

Service Providers will get a stable commission source.

CONTENT CONSUMERS

Consumers will get tons of quality content.
Token Details

Name: PLAY

Total supply: 1 000 000 000 PLAY

Tokensale schedule

Tokensale stage I (ETH) : 1 MAY 2018 – 15 JUN 2018